AI Is Helping Alphabet (GOOG)’s Customers, According to an Investment Bank

After attending an event hosted by Alphabet Inc. (NASDAQ:GOOG), investment bank BMO Capital reported that the return on ad spend (ROAS) of the tech giant’s customers had improved.

BMO kept a $200 price target and an Outperform rating on the shares.

Marketers are now generating $6 for every $1 that they invest in GOOG’s search ads, BMO Capital noted.

According to the investment bank, the tech giant’s utilization of AI is generating increased ROAS for its clients.

As…