Using artificial intelligence (AI) to sharpen social media marketing strategies isn’t new—companies have been using AI-powered content recommendations and ad targeting since the early 2000s. But the arrival of more advanced AI tools is having an undeniable impact on how brands use social media: 66% of marketers say that AI has improved their influencer marketing campaigns, while 63% reported an increase in revenue.
Since their introduction, AI applications in social media have evolved to…
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https://www.shopify.com/hk-en/blog/ai-in-social-media