By Sean Hollister
Publication Date: 2026-02-27 18:54:00
On Thursday morning, I participated in a question and answer session with four top Samsung smartphone executives. By 2025, Samsung was the world’s largest smartphone manufacturer and therefore also the world’s largest camera manufacturer. It is still the second largest after Apple.
Samsung handed me the microphone first. I asked:
We see a divide in society between people who want AI to do impressive things with their photos and videos and those who don’t anything with photos and videos because it undermines our ability to believe that what we have seen is real and destroys the concept of photographic evidence.
Metadata tools like C2PA have failed to curb the trend at all. Does Samsung have new and different ideas on how to stop AI images from taking over the world?
Samsung’s four executives had no new and different ideas to share.
I have to thank Won-Joon Choi, the COO and R&D head of the mobile division, for not dodging the question. He told the room that the erosion of…
