By Conor Murray
Publication Date: 2025-11-14 15:57:00
Topline
A new AI-powered app that allows users to create interactive avatars of their deceased relatives, co-founded by Disney Channel alum Calum Worthy, is sparking backlash on social media. Many users describe the technology as dystopian and compare it to the science fiction series “Black Mirror”.
Former Disney Channel actor Calum Worthy is the co-founder of the AI app 2wai. (Photo by Jesse Grant/Getty Images for the Next Generation Indie Film Awards)
Getty Images for the Next Generation Indie Film Awards
Important facts
Worthy, who starred in the Disney Channel series “Austin & Ally,” posted an ad for the app 2wai on X earlier this week that has since gone viral, garnering more than 22 million views and thousands of critical reactions.
In the ad, an expectant mother communicates with an AI-generated avatar resembling her deceased mother via the 2wai app, showing the avatar’s interactions with the family as the son is born, grows up, and eventually has children of his own.
The end of the ad shows…
