The Drum catches up with the vice-president of Microsoft’s CoreAI platform at SXSW.
There’s a moment at the start of our interview when the recording almost doesn’t happen. A glitch, a bit of human error (OK, I forgot to hit record) – exactly the kind of thing AI is supposed to help us avoid. Yina Arenas laughs it off, relaxed, unfazed. She doesn’t look like your typical AI exec – Colombian, stylish, a designer handbag slung over her chair – but as vice-president of…
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https://www.thedrum.com/news/2025/03/10/ai-and-the-creative-resistance-why-yina-arenas-thinks-it-s-time-lean
