AI agents are helping brands rethink news content as an ad channel.
News has long been a no-fly zone for advertisers who are skittish of landing next to stories about war, mass shootings or polemical political figures. But now, agentic AI—the latest digital buzzword—are helping marketers revisit that stance.
Digital marketing agency PMG tapped into Mobian’s AI personas—AI agents that simulate a brand’s ideal customer—to launch a campaign for a $10 billion health brand. By feeding…
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https://www.adweek.com/media/ai-agents-pmg-ads-fox-news-mobian/
