Adobe Says Retailers’ AI-Driven Traffic Will Leap 3,200% During Prime Day | PYMNTS.com

Adobe Says Retailers’ AI-Driven Traffic Will Leap 3,200% During Prime Day | PYMNTS.com

Adobe said Monday (July 7) that during Amazon’s Prime Day sales event that runs from Tuesday (July 8) through Friday (July 11), it expects the amount of traffic to all U.S. retailers that comes from generative artificial intelligence (AI) chat services and browsers to leap 3,200% year over year.

“And while AI-driven traffic remains modest compared to other channels such as paid search or email, the growth shows the value consumers are seeing in leveraging AI to quickly find information…

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