IBM and Adobe are working together to leverage Generative AI to help companies create personalized experiences for their customers. This partnership combines technology and consulting services to drive innovation through hybrid cloud infrastructure, data, applications, and a multi-model generative AI approach. The goal is to inspire joint customers to create exceptional, personalized experiences at scale and drive long-term success.
IBM CEO Arvind Krishna emphasized the importance of generative AI in digitizing the information supply chain within the enterprise. IBM and Adobe are moving from experimenting with AI to deploying its benefits at scale. The partnership aims to deliver value to customers by enabling them to achieve the right business outcomes.
IBM and Adobe have announced milestones in their partnership, including the integration of IBM’s watsonx AI platform with Adobe Experience Platform, which powers customer experience management. They are also exploring bringing Adobe Acrobat AI Assistant to companies using on-premises and private cloud environments.
IBM Consulting is working with Adobe to introduce AI-powered workflows that improve innovation and productivity for clients. They are partnering to modernize content supply chains and deliver highly personalized digital assets at scale. Furthermore, IBM is experimenting with Adobe Firefly to optimize marketing and consulting processes and increase productivity tenfold.
The focus of the partnership is on establishing responsible AI practices to ensure that AI is only as good as the data it is trained on. IBM and Adobe are committed to creating trustworthy AI-powered experiences that help businesses connect with their customers and build meaningful relationships.
Overall, the alliance between IBM and Adobe aims to accelerate automation, creation, and delivery through the power of generative AI. By leveraging AI technologies, the partnership believes there will be significant productivity gains in creating exceptional customer experiences.
Article Source
https://newsroom.ibm.com/Blog-Adobe-and-IBM-Transforming-Customer-Experiences-with-Personalization-at-Scale,-Powered-by-AI-and-Hybrid-Cloud-Innovation
