Google has launched an experiment involving artificial intelligence that could potentially impact the way businesses appear in search engine results. The Search Generative Experience (SGE) uses AI to provide users with condensed, reliable information at the top of Google search results. This experiment is currently being tested in over 120 countries and is expected to roll out in Australia later this year.
The integration of AI into Google search has the potential to make searching easier for consumers, but there are concerns about how it could affect traffic to businesses’ websites. The experiment includes a conversational element where Google suggests follow-up queries to help users explore topics further.
Digital marketing experts, such as Sam Shetty, CEO of Sydney based agency Electronic Web Marketing, have raised concerns that if users can find all the information they need in Google’s snippet box, indexed websites may experience a drop in traffic. However, businesses that have optimized their sites for SEO could benefit from increased traffic with Google SGE for more complex queries.
To prepare for the launch of Google SGE in Australia, businesses are advised to create engaging and relevant content that targets specific audience needs. E-Web Marketing, a digital agency specializing in increasing online visibility for businesses, has published an article explaining what Australian business owners can expect from the experiment. The article addresses concerns about the accuracy of information provided by Google SGE, especially for complex searches related to medical, financial, or legal needs.
E-Web Marketing provides cost-effective strategies such as SEO, paid search, and social media marketing to help businesses succeed online. With over two decades of experience, their team of experts focuses on creating user-friendly content that aligns with technical search algorithms to increase visibility, traffic, and engagement for their clients’ websites.
For more information on E-Web Marketing’s services, businesses can contact them directly through their website or by phone. The company is based in Chatswood, New South Wales, and can be reached at 1300 792 811.
Article Source
https://finance.yahoo.com/news/seo-experts-google-experiment-could-020100721.html