By Google Cloud Blog
Publication Date: 2026-01-11 00:00:00
Retail Leaders Pave the Way: Stories from the Front
The era of agent trading is not just a concept – it is already under construction. From department stores to leading luxury retailers, some of the world’s most recognizable brands are using Google Cloud to create new approaches to retail experiences that reflect how consumers shop today and how they want to shop in the future. To thrive in the age of agent commerce, global retailers must produce high-quality, brand-aligned content at a pace that meets changing consumer trends.
Authentic Brands Group (Authentic) – Owner of more than 50 iconic brands including Juicy Couture, Nautica and Reebok– solves this problem through its newly launched Authentic Intelligence platform. By integrating Google Cloud’s most advanced media models, such as Imagen 3 for photorealistic images and Veo 3.1 for cinematic videos, into its intelligence stack, Authentic’s 15+ specialized AI agents help nearly 600 employees…
