A boost for small local retailers with AI-powered holiday sales

A boost for small local retailers with AI-powered holiday sales

By Alison Coleman
Publication Date: 2025-11-13 15:38:00

For small, independent retailers, the Christmas period is the most critical trading period of the year and in many ways the toughest. Buyers expect convenience, personalized service and instant solutions to their purchasing problems. At the same time, local businesses are competing for festive specials with retail giants with huge marketing budgets and data-driven precision.

But this is where AI can level the playing field. Once the domain of big brands, AI is now affordable and accessible, helping high street retailers attract more customers, manage stock and make smarter decisions during the busiest shopping weeks of the year.

Benefits of AI

According to a survey of global business leaders, 91 percent of small and medium-sized businesses (SMEs) that use AI say it increases their revenue. However, not all independent retailers are equally convinced of the benefits of AI. A survey of 300 small retailers in the UK…