Consumer preferences are moving toward digital experiences in the online car marketplace, and Carvana and CarGurus are leveraging technology and artificial intelligence (AI) to improve the buying process. Both companies reported strong performances in 2024, using digital tools to optimize customer engagement and refine their business models, though each has faced distinct challenges along the way.
Carvana’s Strategic Growth Drivers and AI Investment
Carvana recorded a 33%…
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https://www.pymnts.com/earnings/2025/carvana-and-cargurus-leverage-ai-to-drive-digital-transformation-in-car-sales/
