Amperity and Microsoft Azure are teaming up to revolutionize customer interactions for businesses through data-driven insights and personalization. By utilizing first-party data, retailers can improve customer loyalty, decrease churn, and enhance lifetime value. This collaboration aims to shape future omnichannel experiences, increase pre- and post-purchase engagement, and promote brand advocacy.
Recently, Amperity was recognized as a finalist for the Microsoft Retail & Consumer Goods’ 2024 Microsoft Partner of the Year Award. This prestigious award acknowledges partners who excel in creating and implementing customer solutions using Microsoft technology. The winners are selected from a pool of over 4,700 nominations from more than 100 countries around the world.
Curt Lockton, senior vice president of strategic partnerships at Amperity, highlighted the importance of the collaboration with Microsoft, stating that it is pushing the boundaries of AI-powered customer experiences. This partnership allows brands to fully leverage their data to understand customers, deliver personalized experiences, and drive revenue. Lockton expressed gratitude for being named a finalist for the Retail and Consumer Goods Partner of the Year award, emphasizing the transformative impact the partnership has had on mutual customers.
Nicole Dezen, CEO and Corporate Vice President of Microsoft, congratulated the winners and finalists of the 2024 Microsoft Partner of the Year Awards. Dezen praised the innovation and creativity displayed by partners in delivering groundbreaking services and solutions to customers. The momentum generated by AI and Copilot advancements has led to remarkable achievements within the partner ecosystem, with this year’s winners showcasing the incredible potential of AI and the Microsoft cloud.
In summary, the collaboration between Amperity and Microsoft Azure is poised to revolutionize the way businesses interact with customers. By leveraging AI-powered data insights and personalization, retailers can enhance customer loyalty, increase lifetime value, and shape future omnichannel experiences. The recognition as a finalist for the Microsoft Partner of the Year Award highlights the success of this partnership in driving innovative solutions for customers worldwide.
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