Amazon.com Inc. (AMZN, Financials) is considering building a global product database to minimize buyers’ use of Google and other websites, according to a Reuters-reviewed internal document.
World Product Graph gathers data on internet-sold products, including Amazon-missing items. Compare goods, find newer models, and buy without leaving Amazon.
The initiative would merge manufacturer and retail website data. Coke and Bayer are sharing product information, and Amazon is considering a Procter & Gamble experiment.
Amazon’s Alexa for Shopping, formerly Rufus, may benefit from the project. The assistant’s replies were wrong or partial, and the service was pricey, according to an internal paper.
Amazon refuted the paper, stating their shopping assistant is 97% accurate worldwide. This suggestion also reflects competition from AI shopping bots that can compare and buy across sites.
Retail sales and advertising income depend on Amazon’s shopping traffic. According to the corporation, the paper…
