SAS, a data and AI company, has teamed up with Amazon Web Services (AWS) to incorporate generative AI into its SAS Customer Intelligence 360 marketing technology platform. This partnership includes integration with Amazon Bedrock from AWS, enabling users to leverage data for valuable business insights that enhance the customer experience.
The newly added generative AI features consist of personalized messaging and offers for target audiences, a self-service assistant utilizing natural language generation to interpret audience data, and an email subject line suggestion and testing service. Jennifer Chase, Chief Marketing Officer at SAS, highlighted the benefits of GenAI for marketers, emphasizing how it can improve campaign planning, audience targeting, content relevance, and overall business decision-making to enhance customer experiences.
Craig Miller, global advertising and marketing solutions portfolio leader at AWS, emphasized the significance of model selection in generative AI for campaign planning and other marketing activities. Through the utilization of Amazon Bedrock technology within its Customer Intelligence 360 solution, SAS is providing marketers worldwide with access to cutting-edge AI-powered generative tools to enhance their efforts in creating effective campaigns and targeted messaging.
The collaboration between SAS and AWS aims to streamline the use of AI in marketing and advertising, making it easier for professionals in these industries to utilize generative tools for improved customer engagement and business success. By integrating GenAI features into SAS Customer Intelligence 360, both companies are enhancing the capabilities of marketers to leverage data-driven insights and personalized messaging for more effective campaigns and better customer experiences.
In conclusion, the partnership between SAS and AWS brings together the power of generative AI and advanced technology to revolutionize marketing strategies and improve customer engagement. With the introduction of GenAI features within SAS Customer Intelligence 360, marketers can benefit from personalized messaging, enhanced audience targeting, and improved campaign planning, ultimately leading to better business outcomes and enhanced customer experiences.
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