Amazon blocked Meta’s Muse AI agent from its store Sunday night, and leaders across the tech industry have spent the past two days debating the bigger questions raised by the move.
Among them: whether the big platforms will agree on rules for agents crossing into each other’s territory, how money will change hands when they do, and how many people will actually want AI agents doing their shopping in the first place.
This will be “a bigger battle than anyone anticipates,” wrote Palo Alto Networks CEO Nikesh Arora in a post on X, predicting that Apple, Google and possibly TikTok will build their own personal agents. Every shopping and services app will have to decide whether to let…
