Imagine preparing for your biggest sales event of the year, and you want to ensure your customer identity management service can handle the elevated traffic for carrying out application activities. For security teams, business leaders, and technologists managing identity infrastructure at scale, this scenario has been all too familiar. Whether you’re a CISO evaluating security controls, a CFO managing cloud costs, traditional support ticket processes for adjusting Amazon Cognito rate limits meant waiting 10–14 days for capacity increases, requiring teams to plan weeks in advance or rush to escalate.
Today, we’re announcing provisioned limits for Amazon Cognito, a capability that transforms how you manage authentication rate limits. This introduces a feature in the AWS Management Console for Amazon Cognito for on-demand capacity adjustments, working alongside the existing account-level maximum limits in AWS Service Quotas. Together, they give you self-service…



