By Business Wire
Publication Date: 2026-03-03 13:30:00
Platform updates multiply the effectiveness of agent-based marketing
SAN FRANCISCO, March 3, 2026–(BUSINESS WIRE)–LiveRamp (NYSE: RAMP), the leading data collaboration provider, today announced the launch of new AI capabilities designed to transform the way marketers agentically plan, execute, measure and optimize campaigns. As part of the updates, LiveRamp is introducing agent-driven access to the LiveRamp platform, enabling specialized AI agents to work autonomously with each partner, helping the marketing ecosystem move from manual, fragmented workflows to intelligent, controlled execution that delivers exponential performance. Customers can access these new features consistent with their organization’s AI policies and the underlying AI provider’s applicable usage policies.
“We enable AI agents to do what marketers have done manually – build audiences, measure performance across media and optimize spend – but…
