By Simon Quicke
Publication Date: 2026-02-12 08:00:00
Citrix is expanding its relationship with Arrow Electronics by entrusting the distributor with the management of relationships with a chunk of the vendor’s channel base.
Starting next month, Arrow will take on management and engagement with the Citrix Service Partners (CSP) business in Europe and North America.
The move comes after a year of groundwork, with Citrix focusing on a streamlined partner base to improve operational efficiency and enable more predictable revenues.
The vendor announced an exclusive relationship with Arrow at the start of last year, with the distie given the responsibility of supporting partners targeting small to medium-sized enterprises (SMEs) and mid-market in Europe and North America. At the time, the move was described as one that would provide more flexibility and efficiency so partners could better serve existing and new customers.
Even before that move, in October 2024, Arrow was given responsibility for sales, marketing and technical…
