By Nick Lichtenberg
Publication Date: 2025-12-16 13:05:00
If 2023 was the year of shock and 2024 was the year of experimentation, 2025 marks the moment the corporate world finally accepted that artificial intelligence is not just a novelty—it is the new infrastructure of work. According to Justina Nixon-Saintil, IBM’s Vice President of Corporate Social Responsibility and Chief Impact Officer, the conversation has fundamentally shifted from fascination to urgent integration.
In a recent interview with Fortune at IBM’s gleaming new flagship office at the southeastern corner of Madison Square in New York City, Nixon-Saintil pinpointed 2025 as the specific timeframe when “the penny dropped” for global industries.
“It was sometime this year where I feel like the conversation changed from, ‘Oh, there are these really cool virtual assistants’ … to, ‘Oh, wow, companies are investing in this in a big way, and this is actually happening, and it’s transforming work,’” Nixon-Saintil said. She noted that as recently as July,…
