The real reason why OpenAI spent $6.5 billion on Jony Ive’s AI startup

OpenAI’s decision to buy Jony Ive’s gadget company, io, is about distribution.

The generative AI race has entered a new stage. It used to be about creating the best AI models, but they’re all pretty similar these days.

Who ultimately wins will depend a lot more on distribution, and less on the quality of the underlying technology.

Getting ChatGPT and other OpenAI models and products into the hands of users — that’s what really counts. Without that direct…