Starbucks investing in humans as rivals bet on AI

Starbucks investing in humans as rivals bet on AI

AI is taking drive-thru orders at Wendy’s, and Chipotle uses machines to prep avocados for its guacamole.

Starbucks, however, is turning to a different solution: People.

The coffee chain said in its latest earnings report that it plans to staff up its stores over the next several months. The reason: The efficiency-oriented machines that it’s spent the last few years using just weren’t good enough at speeding up drink production as good ol’ humans.

Some of the…

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https://www.businessinsider.com/starbucks-investing-humans-rivals-bet-ai-2025-5