Ad agencies are betting big on AI, but is the investment worth the risk?
In a high-stakes transformation that could reshape how creative services are bought and sold, Campaign Red’s latest investigation explores a central tension: While AI promises efficiency, it also threatens to erode the revenue models agencies rely on. With billions earmarked for AI investment, agency leaders are asking: Will the numbers add up?
“We are in the middle of a transformation in how marketing services…
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https://www.campaignlive.com/article/ai-worth-bill-agencies-grapple-price-innovation/1917050
