7-year-old Nvidia Shield TV Pro gets shocking 50% price hike driven by AI memory shortage

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Nvidia has increased the price of the Shield TV Pro from its original $199.99 launch price to $299.99. This makes the long-running Android TV streaming device $100 more expensive despite receiving no major hardware refresh. The new price is listed on Nvidia’s website, and the company blames rising component costs driven by AI for the increase.

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An Nvidia spokesperson told Ars Technica, “Starting October 2, SHIELD Pro will be priced at $299. The cost of components, including memory, has increased substantially across the industry.” The price increase for the Shield TV Pro also comes alongside the discontinuation of the standard Nvidia Shield TV. Nvidia has reportedly stopped producing the base model, leaving the Shield TV Pro as the only Shield-branded streaming device the company offers.

Despite being seven years old, the Shield TV Pro remains somewhat relevant, as it serves as more than a basic TV streaming box. Powered by the company’s Tegra X1+ processor, 3GB of RAM, and 16GB of internal storage, the device includes two USB 3.0 ports, Gigabit Ethernet, and support for external storage drives, making it particularly useful for users with local media libraries and Plex setups.

It also offers support for 4K HDR playback at 60 FPS and a wide range of advanced video technologies including 4K HDR, Dolby Vision HDR/HDR10,…