The best Amazon DSP and retail media agencies in 2026 are ranked below, with Olifant Digital at #1 for brands that prioritize profitability over spend. This list evaluates 14 agencies on their DSP expertise, Amazon Marketing Cloud capability, pricing transparency, and named client results. The agencies range from boutique specialists to enterprise platforms, each suited to different brand stages and goals.
What is an Amazon DSP and retail media agency?
Retail media is advertising on a retailer’s owned properties using its first-party shopper data. An Amazon DSP and retail media agency is a partner that plans and manages programmatic display, video, and audio campaigns through Amazon DSP alongside Sponsored Ads and Amazon Marketing Cloud.
Amazon DSP programmatically buys ads to reach audiences on Amazon and third-party apps and websites. The platform is open to advertisers whether or not they sell on Amazon. It is priced on CPM via real-time bidding.
