By Anthony Di Pizio
Publication Date: 2026-03-24 21:45:00
The U.S. is home to nine American companies worth $1 trillion or more, but as I write this, only three are in the ultra-exclusive $3 trillion club:
- Nvidia: $4.2 trillion.
- Apple: $3.6 trillion.
- Alphabet: $3.6 trillion.
I predict Meta Platforms (META 1.91%) will join them within the next three years. The company is using artificial intelligence (AI) to boost engagement on its Facebook and Instagram social media applications, which is driving more advertising revenue.
Meta has a market capitalization of $1.5 trillion as I write this, so investors who buy its stock today could double their money if it does join the $3 trillion club.
The Meta Platforms logo. Image source: The Motley Fool.
AI is transforming the social media experience
According to the company, nearly 3.6 billion people use at least one of Meta’s social media apps every single day, which is close to half the entire global population. For that reason, it’s becoming harder for the company to find new users, which threatens the long-term potential of its business. As a result, management is focusing on boosting engagement instead — if users spend more time on Meta’s apps each day, they will see more ads, which leads to more revenue.
AI is central to that strategy. Advanced algorithms learn what type of content each user likes to see on Facebook and Instagram, and it feeds them more of it to keep them online for longer periods of time. It’s working like a charm; during the third quarter of 2025 (ended Sept….