Zuckerberg’s Free AI Agent Hit 5 Million Downloads And Google Still Has Its Own Locked Behind A Paywall

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Zuckerberg’s Free AI Agent Hit 5 Million Downloads And Google Still Has Its Own Locked Behind A Paywall

By Jake FitzGerald
Publication Date: 2026-10-01 21:03:00

Meta just handed millions of users a free AI agent while Google keeps its own locked behind a subscription, and JPMorgan says the gap between those two strategies could gut one of the most valuable revenue streams in tech.

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The AI race has moved from test rankings to personal agents on consumers’ phones. CNBC’s MacKenzie Sigalos reported that Meta Platforms (NASDAQ:META | META Price Prediction) has an estimated 5 million plus downloads for its free Muse agent three weeks after launch. Meanwhile, Alphabet (NASDAQ:GOOGL) has kept its Spark agent behind a paywall since May, and Spark still will not make calls or purchases for users.

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