Rich Barton highlighted how COVID-19 is greatly accelerating the need for technology transformation in the real estate industry on an earnings call.

The virtual tools that home shoppers are relying on out of necessity during an era of social distancing are going to be expected of the real estate industry on the other side of this global crisis, Zillow CEO Rich Barton said on an earnings call with investors, Thursday.

Rich Barton | Photo credit: Zillow Group

Those tools from Zillow include virtual buying and selling, a rich media experience, 3D floor plans, virtual home tours and e-closing and signing of documents.

“The virtual tools home shoppers need for safety today, will become their expectations for convenience tomorrow,” Barton said. “Our focus now is not just on managing our way through this crisis, we’re also moving faster into…

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