By nippon.com
Publication Date: 2025-12-22 15:00:00
A survey in Japan found that the majority of online searchers tended to trust AI summaries.
AI is preferred over search engines
The way people use the internet is undergoing major change with the rapid spread of generative AI.
Seed, a Tokyo-based company that provides web marketing support, conducted a survey of 1,500 people across Japan from late October to early November to identify changes in the way people search for information online. The results show that 6% of those who have started using AI hardly use search engines anymore. However, the proportion of those who deviate from using search engines to obtain information rises to 44.2% when including those whose use of search engines has “significantly” or “somewhat” decreased. In addition, not only the number of search queries, but also the frequency of visits to individual websites has decreased, which was the case for 30.5% of respondents.
In 2024, Google began displaying an “AI Overview” on…