YouTube Gains Driven By Content “Designed Specifically For The Big Screen,” Google Exec Philip Schindler Says; Upfront Ad Commitments Leap 20%

YouTube Gains Driven By Content “Designed Specifically For The Big Screen,” Google Exec Philip Schindler Says; Upfront Ad Commitments Leap 20%

YouTube‘s recent momentum can be attributed to many factors, but the living room appears to be chief among them.

Google Chief Business Officer Philip Schindler delivered a number of updates on the video platform’s recent…

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https://deadline.com/2024/10/youtube-upfront-advertising-google-1236161540/