By Kyle Barr
Publication Date: 2026-02-06 16:00:00
Are we honestly upset that the pace of tech product releases is slowing down? Nvidia may have already pushed back the launch of its next-generation RTX GPUs for PC gaming. The bigger issue at play isn’t the loss of future graphics cards bearing minimal performance boosts. Even if it launched new cards, Nvidia isn’t doing anything to keep them affordable.
On Thursday, The Information reported, based on anonymous sources, that Nvidia was scaling back plans for its consumer-end GPUs. The report claimed there were three issues at play. One, that Nvidia was delaying the launch of any of its “Super” RTX 50-series refreshes beyond 2026. Two, that Team Green was likely pushing the launch of the RTX 60-series GPUs—codenamed Rubin—into 2028. Finally, Nvidia is cutting production of its current 50-series GPUs.
It’s the last point that we should be most concerned about. Nvidia has reiterated to Gizmodo that it was still shipping “all GeForce SKUs” but blamed memory supply for any current supply hiccups. What Nvidia is not saying is it needs to make more room for production of its AI training chips—the reason the company has catapulted into the most profitable business in the world.
Rumors swirled late last year that Nvidia had originally intended to launch…