Yes, AI will redefine marketing – but not the way you’d expect

If you think AI will ‘make’ ads, you don’t get advertising. Leading industry consultant and new The Drum columnist Tom Goodwin believes the real gains will come in less obvious ways.

I remain convinced that every AI tool claiming to “make ads” has been built by people with no actual experience working in advertising. Your agentic AI Marketing solution might be impressive – if you knew what marketing is, or how it works.

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https://www.thedrum.com/opinion/2025/04/22/yes-ai-will-redefine-marketing-not-the-way-you-d-expect