According to a. Xiaomi is now the second largest smartphone provider based on global deliveries in the second quarter of 2021 new report by Canalys. According to the research company, the Chinese company captured 17 percent of the world market share, just behind Samsung’s 19 percent, but ahead of Apple’s 14 percent.

BBK’s Oppo and Vivo rounded off the list of the five best providers with 10 percent each. All five companies have increased their shipments year on year, but what’s noteworthy is how much Xiaomi has managed to increase its volume – it shipped 83 percent more phones than in Q2 2020, while Samsung saw shipments up 15 percent and Apple could only increase by one percent.

“Xiaomi is rapidly expanding its international business,” says Ben Stanton, Research Manager at Canalys, and mentions sales increases in regions such as Western Europe, Africa and Latin America. “However, it is still largely mass marketed, and when compared to Samsung and Apple, the average retail price is about 40% and 75% cheaper, respectively. It is therefore a major priority for Xiaomi this year to increase sales of its high-end devices such as the Mi 11 Ultra. “

Global smartphone shipments rose 12 percent in the last quarter, according to Canalys. However, much of the growth in smartphone manufacturers is at the expense of Huawei, the itself has overtaken Apple in 2019 however, has since been largely excluded from the global market due to US sanctions and trade bans. So far, Xiaomi seems to be the biggest beneficiary.

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