‘Xbox is not for sale’ says new CEO, despite rumors that Microsoft will sell its gaming division

‘Xbox is not for sale’ says new CEO, despite rumors that Microsoft will sell its gaming division

By Adam Vjestica
Publication Date: 2026-10-01 14:50:00

  • 🙂‍↔️ Xbox CEO Asha Sharma clarified that Microsoft has no plans to sell its gaming division

  • 👍 Sharma has steered the brand back on track by returning to console exclusives and user-friendly initiatives

  • 📈 Despite structural changes and job cuts, Xbox remains committed to a long-term future within Microsoft

  • 😀 Overall sentiment around Xbox is improving as it prepares for the next console generation

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The Xbox division appeared to be on life support earlier this year, leading many to wonder whether Microsoft would cut ties with its gaming division altogether and sell it off to the highest bidder. Not so, according to new Xbox CEO Asha Sharma.

Sharma, who has done a remarkable job at course-correcting the Xbox brand from the pit of abyss and into clearer waters, has squashed rumors that Microsoft will cash in on its once imperious gaming brand.

In an interview with The New York Times, Sharma said: “Xbox is not for sale. We will do whatever it takes to set…