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Xbox CEO Denies Microsoft Is Selling The Brand In New Statement

Xbox CEO Denies Microsoft Is Selling The Brand In New Statement

By Ben Brosofsky
Publication Date: 2026-09-30 19:07:00

The future of Xbox has been under plenty of scrutiny recently, with an extensive series of lay-offs, studio closures, and aggressive restructuring moves changing the shape of the company in a radical way. One of the biggest concerns has been whether Xbox will remain under the Microsoft umbrella, as reports suggested that Xbox’s struggle to achieve profitability might have Microsoft interested in divesting.

Now, the current CEO, Asha Sharma, has officially chimed in on the topic. While the ultimate decision wouldn’t lie with Sharma, her statement on the potential for Microsoft to sell off the Xbox brand doesn’t make any concessions.

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