X is debuting AI-powered advertising tools designed to automate ad creation and performance analysis, the company announced Friday.
Two new features, rolling out in phases to advertisers, rely on X’s proprietary AI assistant Grok to generate ad copy, imagery, and campaign insights with minimal human input.
“Prefill with Grok” is a new creation tool for advertisers. Instead of manually developing creative, users can enter their website URL, and Grok will analyze the content to produce a…
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https://www.adweek.com/media/x-rolls-out-ai-generated-ads-in-push-to-win-advertisers-back/
