‘We found the build-out of Softchoice in the SMB space and the midmarket and commercial space, both in Canada and in the US, to be very attractive, because that’s a big market that we haven’t necessarily gone after, and we don’t necessarily have the, I would say, muscle memory. We haven’t built out the go-to-market around that space. So instead of trying to invent that ourselves, we thought Softchoice could be a very good acquisition to accelerate that,’ says WWT CEO…
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https://www.crn.com/news/channel-news/2025/wwt-ceo-on-softchoice-acquisition-nvidia-partnership-and-ai-data-center-opportunities