Wpromote, an independent marketing agency, has appointed Megan McDonagh as its first marketing director. McDonagh brings over 20 years of experience in the high-tech industry, previously holding leadership roles at Intel. She will oversee the marketing team, develop new go-to-market strategies, and collaborate with the SVP and Head of Sales, David Gensler, to enhance the agency’s business development process.
In her previous roles as CMO at SaaS startup Amperity and global industrial wearables startup RealWear, McDonagh led marketing organizations and transformed brand positioning and demand generation efforts. She aims to leverage her technology background to emphasize the importance of data and technology in marketing strategy at Wpromote.
McDonagh believes that Wpromote needs to prioritize technology and data to drive commercial impact for its clients. She aims to activate a challenger mindset within the agency’s marketing team and organization, empowering clients to think differently about their brand, marketing, and media strategies.
By focusing on unleashing the agency’s in-house expertise and advanced technology, McDonagh hopes to build a stronger brand and marketing strategy at Wpromote. She sees an opportunity to bridge the gap between creative and media silos in marketing, leveraging the agency’s proprietary technology platform, Polaris, to drive better outcomes for clients.
The appointment of McDonagh comes amidst a period of growth for Wpromote, with recent additions of new AOR media clients and experienced sales executives. The agency is looking to strengthen its position in the market by taking its own advice and implementing effective marketing strategies to drive growth and success.
In conclusion, Megan McDonagh’s appointment as Wpromote’s first marketing director brings a wealth of experience and expertise in the high-tech industry. Her focus on technology, data, and innovation underscores the agency’s commitment to driving impactful marketing strategies for its clients. With McDonagh at the helm, Wpromote aims to continue its growth trajectory and solidify its position as a leading marketing agency in the industry.
Article Source
https://www.adweek.com/agencyspy/wpromote-hires-intel-vet-megan-mcdonagh-as-its-first-chief-marketing-officer/
