If you thought the hype around AI was receding, think again. Generative AI applications have become the key battleground between marketing services companies of all stripes, from creative to strategic consulting, to media planning and buying.
The American public believes generative AI will have a negative impact on U.S. society, according to recent polling by Pew and Forrester. But advertising clients clearly think the tech is a solution to their woes. Two-fifths of CMOs are already using…
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https://digiday.com/marketing/wpp-media-launches-its-manhattan-project-tech-solution-into-a-crowded-ai-market/
