WPP is delving into AI with its new Production Studio and WPP Open for B2B, a partnership with IBM’s watsonx data and AI platform and LinkedIn. The goal is to revolutionize how B2B marketers connect with customers and prospects throughout the purchasing process. WPP CTO Stephan Pretorius emphasizes the importance of reaching the right audience with the right message at the right time, recognizing the limitations of current solutions designed for consumer marketing. The collaboration with IBM and LinkedIn aims to address complex challenges in B2B marketing by leveraging the expertise and technology of all parties involved.
IBM’s Jonathan Adashek highlights the focus on creating personalized, relevant, and consistent experiences for buying groups at scale in B2B marketing. The collaboration with WPP and LinkedIn offers real-time insights based on trusted data to enhance marketing efforts. The use of AI solutions is expected to provide a significant boost to B2B marketing strategies, offering a powerful and reliable tool to maximize impact.
Overall, the partnership between WPP, IBM, and LinkedIn showcases the potential of AI in revolutionizing B2B marketing and addressing the evolving needs of marketers in an increasingly digital world. By combining technology, data, and expertise, the collaboration aims to deliver innovative solutions that will drive success in reaching and engaging B2B customers and prospects.
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https://www.moreaboutadvertising.com/2024/06/wpp-teams-with-ibm-and-linkedin-to-target-bigger-b2b-audiences/
