WPP and IBM have joined forces to introduce WPP Open for B2B, a groundbreaking solution powered by IBM’s watsonx platform aimed at revolutionizing B2B marketing strategies. This innovative tool is designed to help marketers effectively identify and engage buying groups, leading to improved ROI and a more streamlined purchasing process.
Buying groups consist of multiple stakeholders with varying priorities, making it challenging for marketers to deliver a cohesive message over an extended sales cycle. WPP Open for B2B leverages watsonx’s data and AI capabilities to address these complexities, providing marketers with the tools they need to reach their target audience more efficiently.
By teaming up with LinkedIn, WPP and IBM are able to offer brands valuable insights into buying groups, enabling them to optimize their marketing efforts and connect with potential buyers more effectively. This collaboration has the potential to revolutionize B2B marketing by harnessing the power of AI and data-driven strategies.
The platform includes features such as an AI-powered Buying Group Brain, Orchestration and Optimization capabilities, and a CMO Command Center, all designed to enhance the customer experience and drive better outcomes for B2B marketers. Additionally, IBM Consulting is on board as the lead change management consulting partner, assisting clients in implementing and customizing the platform to meet their specific needs.
With a focus on enterprise-scale security and governance, WPP Open for B2B powered by watsonx is set to bring about a new era of AI-powered marketing and communications. By incorporating these cutting-edge technologies into their marketing workflows, businesses can expect to see accelerated growth and improved efficiency in their advertising campaigns.
Overall, the collaboration between WPP, IBM, and LinkedIn represents a significant step forward in the world of B2B marketing. By leveraging the strengths of each partner, this innovative solution has the potential to reshape the way businesses engage with their target audience and drive success in the competitive marketplace.
Article Source
https://www.bandt.com.au/wpp-ibm-team-up-to-revolutionise-b2b-marketing-with-gen-ai/
