LOS ANGELES (NewsNation Now) – The former main member of Black Eyed Peas, will.i.am, has established itself in the mask industry by developing a high-tech “Smart Mask” with Honeywell.

It’s called XUPERMASK, and it brings technologies like active noise cancellation audio, microphone, LED lights, a magnetic earbud dock, HEPA filters, and fans into a battery-powered mask.

“We created XUPERMASK to change the game from our new normal. In this new age of style and safety, XUPERMASK is an uncompromising face mask design with high-tech performance for the modern lifestyle. In addition to Honeywell, we have developed a state-of-the-art smart mask to add style to the function, ”will.i.am said in a statement.

Two types of mask (Courtesy Honeywell)

The masks cost just under $ 300 and will go on sale Thursday.

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