While AI has exploded in popularity among consumers, and many companies embrace it for customer service, adoption lags in B2B deployment, especially when it comes to sales and marketing. Only 16 percent of B2B companies currently use predictive analytics or plan to implement intelligent forecasting tools in their sales, studies show, while nearly a fifth see no role for AI in their organizations at all.
But B2B firms can no longer afford to ignore or sidestep the issue; AI…
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https://builtin.com/articles/agentic-ai-adoption-b2b
