According to the July 2025 Canalys Special Report commissioned by AWS, customers integrate professional services into their cloud procurement decisions instead of treating them as subsequent additions. The report estimates that enterprise software sales through cloud marketplaces, including AWS Marketplace, will reach $85 billion by 2028. This trend indicates a clear customer preference: bundled solutions that integrate software, professional services, and technical expertise for implementation and ongoing support. AWS Marketplace helps customers find and buy software, third-party professional services, and data, so they can access the solutions and implementation expertise they need.
Why customers choose AWS Marketplace for professional services
Customers are rethinking how they procure professional services. Two key factors dive this trend: customer experimentation with new service delivery methods, and increased focus on procurement streamlining.
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