Artificial intelligence has quickly become the ad tech industry’s favorite talking point, and understandably so. Nearly every company is racing to launch AI-powered products, from generative creative tools to predictive models and automated campaign recommendations. But amid the buzzwords and marketing decks, a more important question is overlooked: Is the industry building AI as a transformational amplifier, or is it just adding another shiny feature?
Recently, it has largely seemed to…
Article Source
https://digiday.com/sponsored/why-ai-integration-is-the-key-to-amplifying-its-value/?utm_campaign\u003ddigidaydis\u0026utm_medium\u003drss\u0026utm_source\u003dgeneral-rss
