Liner, a South Korean AI search engine, has been testing ads in the U.S. and Europe using a traditional cost-per-click model. But unlike Perplexity, which is working to attract advertisers with a CPM model, Liner thinks CPC is still more measurable.
The company is currently testing three formats: ads that show up above and below an AI-generated answer and another ad format called “generative ads” that shows up within an answer. Tests for ads began last year in the U.S., with generated ad…
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https://digiday.com/media-buying/why-a-samsung-backed-ai-startup-is-testing-ai-search/
