By Jessica Yun
Publication Date: 2026-01-15 18:00:00
“While AI is one of many tools we can use in our creative workflow, we remain committed to maintaining the authenticity and relatability that our customers expect from us,” the representative said in an email.
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“We want to reassure everyone that listening to our community is at the core of everything we do. We take this feedback seriously and are committed to learning from it as we refine our approach.”
Retail consultant and RCA consulting director Trent Rigby said Jeanswest was a case study for retailers in how not to use AI-generated content, describing 2026 as the “year of the AI slop backlash”.
“When I first saw their recent content, I honestly thought it was a satirical campaign or a joke,” Rigby said.
“Some brands are using it to save money more cheaply and we are seeing quality control being completely abandoned. The danger is that brands will completely replace the creative process with AI instead of supporting it.”
Customers became much more attentive to…
