When to Use GenAI Versus Predictive AI

Originally published on MIT Sloan, March 24, 2025.

Generative AI doesn’t suit every problem. Use these guidelines to decide between predictive AI — machine learning and deep learning tools — and generative AI.

THE ANALYTICS LANDSCAPE has evolved significantly during the past decade. Many organizations have progressed from basic statistical modeling to machine learning, and some have added deep learning to their toolkits as well. In this context,…