What’s Happening With Amazon Stock?

Here’s what stands out immediately: Amazon stock experienced only a 5% increase in 2025, significantly lagging the S&P 500’s return of over 16%. For a mega-cap technology stock that investors generally expect to outperform the market, this is quite a letdown.

The beginning of 2026 has shown improvement, with the stock rising 4% in the first week, aided by a collaboration with Aumovio for AWS integration in autonomous trucks. But does one positive week negate a year of underachievement?

The $240 Question! So, is Amazon a good buy at the current price? We believe that the upside potential is limited here, and it essentially comes down to valuation.

Why? Because when you consider what you’re actually paying for Amazon stock today, the figures tell a troubling story.

Before we…