What Web Browsing Data Tells Us About How AI Appears Online

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1 year ago

What Web Browsing Data Tells Us About How AI Appears Online

An iPhone displays Google AI Mode, an experimental search mode that uses artificial intelligence and large language models to generate interactive search results, on March 24, 2025. (Smith Collection/Gado via Getty Images)

How we did this

The goal of this study is to better understand how, where and in what context Americans are encountering artificial intelligence as they browse the web. For this analysis, we purchased the March 2025 web browsing data of 900 U.S. adults. Each…

Article Source
https://www.pewresearch.org/data-labs/2025/05/23/what-web-browsing-data-tells-us-about-how-ai-appears-online/